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Chief Manufacturing Partners with Canadian Distributor

The mounting manufacturer's partnership with Gentec will give its retail mounts a push in Canada.

Minneapolis, MN–Chief Manufacturing has partnered with Gentec International for the distribution of iC Mounts, Chief’s retail-focused product line, throughout Canada. iC is a complete line of mounting solutions for flat panel TVs, monitors, and projectors.

Joel Seigel, Gentec’s president & CEO, said of the new partnership, “Over the past year, we have been actively searching for a leading manufacturer and marketer of mounting systems which would satisfy the needs of our customer base. We believe that working in concert with the sales and marketing team at Chief Manufacturing, we will be able to achieve a high level of customer satisfaction in this dynamic product category.”

Chief’s international sales manager, Jan Mergen added, “Gentec is just the partner we were in search of to educate Canadian retailers on the many exclusive features of iC mounts. We are looking forward to collaborating with the Gentec team on an expansive launch of iC into Canada.”

Gentec International is one of Canada’s leading importers and distributors of consumer electronic accessory products. With the addition of the iC line to Gentec’s portfolio, Canadian dealers will now have access to all iC mounting solutions, back by a comprehensive support program which provides all the necessary resources for in-store sales personnel and end-users alike.

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