After years of success taking the Christie brand, products, and services to the North American market, Christie has appointed Stampede Europe to serve as a distribution partner for its business products, LED, and video wall solutions. According to Stampede CEO Mark Wilkins, both parties are confident that their successful North American collaboration ensures continued success with the U.K. as a new base and market.
“For years, Stampede has served as Christie’s largest value-added distributor in the United States, Canadian, and Latin American markets, helping to establish the company as a pioneer in the display and projector industry,” Wilkins said. “Christie offers an unprecedented combination of consistent product and high-quality service, allowing us to offer our resellers the right product targeted to the right application, and be completely confident of support. And now, with the opening of Stampede Europe and the acquisition of U.K.-based Just Lamps, we have the sales and marketing infrastructure in place to extend a very successful distribution partnership to the U.K. and beyond.”
“Christie has a long and successful relationship with Stampede in North America, so it was natural to continue that with their expansion into the U.K. market,” said Dale Miller, executive vice president, global sales, for Christie. “We found that Stampede NA has a fresh, dynamic marketing dimension and have been a proven force in marketing terms to deliver our products and services to a wider audience. We’re confident that Stampede will be able to leverage from their NA experience to help drive forward in developing the marketplace in new territories.”
Simon Smith, vice president, Christie EMEA, echoed the sentiment, adding, “In recent years Christie has introduced a huge number of new products and services. For example, we have award-winning flat panels and LED. Christie has the widest range of projectors spanning 1DLP, 3DLP, and LCD, and pioneered new illumination sources and technology platforms with laser phosphor and true native 4K. We have here an established and important market for Christie. When you consider the range and level of performance we can offer tailored to specific applications, this is a great time for Stampede to extend the consistent growth we have enjoyed with our existing distributors.”
According to both Wilkins and Miller, while the newly signed agreement currently includes the U.K., the plan is to continue to expand the Stampede-Christie network globally.