Core Brands Expands CI Regional Sales Teams

Seeks to Grow Support to Match Expanding Customer Base
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Jay Cary

Core Brands has appointed Jay Cary as account manager of the Mid-Atlantic region, Chris Hornsby as regional account manager for the Rocky Mountains, and Travis Klatt as regional account manager of the Southwest. 

According to Jeff Costello, vice president of sales at Core Brands, the new appointments come at a time of surging sales of the company’s ELAN Entertainment & Control System. 

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Chris Hornsby“We are proud of the reputation for field support we are earning with our customers, and the Sales team is here 100 percent to help our dealers grow their businesses, particularly with our ELAN control solutions,” said Costello. “Jay, Chris and Travis share this commitment, and we welcome them to the Core Brands team.” 

As the regional account manager of the Mid-Atlantic region, Jay Cary is responsible for supporting dealers in growing their ELAN and other Core Brands business throughout Delaware, the District of Columbia, Maryland, Virginia, Southern New Jersey, and Eastern Pennsylvania. Prior to joining Core Brands, Cary served for 13 years as vice president of sales at The Aurora Group. Before that, he held roles as business marketing manager at Bose and as vice president of sales and training at HES.

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Travis Klatt

Chris Hornsby joins Core Brands as the regional account manager of the Rocky Mountain region. Hornsby is in charge of working with the region’s dealers to grow Core Brands’ dealer base and ELAN business in Colorado, Montana, Idaho, and Wyoming. Hornsby has over ten years of experience in the CI, security, and distribution channels working for Tyco, ADT, Savant, and WAVE Electronics.

Travis Klatt joins Core Brands as the regional account manager of the Southwest on the custom installation sales team. Klatt is in charge of supporting Core Brands dealers in Arizona and New Mexico, along with Las Vegas, NV, and El Paso, TX. Klatt brings over twenty years of experience in the audio and video space to his new position, the past 13 years with DAGR Design, an integrator in Phoenix, Arizona. Prior to DAGR, he managed large retail locations for Best Buy and Ultimate Electronics.

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