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Crestron, Middle Atlantic and Meridian Join Azione Unlimited

Crestron, Meridian, and Middle Atlantic are now members of Azione Unlimited (AU).

Crestron, Meridian, and Middle Atlantic are now members of Azione Unlimited (AU).

“Our dealers are focused on integration. Crestron and Middle Atlantic are the cream of the crop in this arena,” said Richard Glikes, president of Azione Unlimited. “It is exciting to partner with the best control company and the finest rack and cabinet manufacturer. Meridian is an ‘aspire to own’ brand. CEO’s and athletes love this product and we are thrilled to have this exquisite brand be a member.

“Other groups have 60-90 vendors vying for their members’ business. We believe in focus and delivering value to our vendors who, unlike other groups, are also members of AU. We are all in this together,” added Glikes.

All three vendors will attend the AU spring conference being held in St. Louis, MO April 10-12 giving them the opportunity to engage with dealer members face-to-face. “The Confluence Conference” is focused on increasing efficiency and building relationships. A series of round table and panel discussions as well as three guest speakers will provide our members with tools to assist them in maximizing profits.

“Middle Atlantic Products prides itself in engineering high quality support and protection products for reliable integrated systems and shipping them quickly from stock,” said Dan Tarkoff, vice president of sales. “We are excited to join the Azione community and will work hard to help its members grow their businesses successfully.”

When asked what he liked most about Azione Unlimited, John Buchanan, executive vice resident of Meridian commented, “That we will be able to directly promote Meridian amongst a wider group of dealers in an efficient manner and manage the controlled growth of our U.S. distribution by finding new, well-qualified dealers from within the group.”

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