CWD Furniture Reborn at CEDIA Expo 2011 - ResidentialSystems.com

CWD Furniture Reborn at CEDIA Expo 2011

Original co-founder Spencer Kalker has announced the reintroduction of Custom Woodwork and Design (CWD) to continue making home theater furniture designed to integrate electronics and televisions into modular cabinets. The brand will display a computer-audio-ready AV Credenza for customers that need more than the usu
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Original co-founder Spencer Kalker has announced the reintroduction of Custom Woodwork and Design (CWD) to continue making home theater furniture designed to integrate electronics and televisions into modular cabinets.

The brand will display a computer-audio-ready AV Credenza for customers that need more than the usual off-the-shelf furniture at CEDIA EXPO 2011 in the ImageCrafters booth (4334), which will be distributing CWD.

CWD was co-founded in 1976 by Kalker, president and founder of ImageCrafters, a company that since 1997 has been designing showrooms for AV dealers across the country.

“Over the years, CWD experienced tremendous growth and popularity that won the company design awards and industry accolades,” Kalker said. “Unfortunately, like the vast majority of woodworking businesses in the U.S. in the late 1990s, it struggled to be profitable, and in 1997, due to high material and labor costs plus low-cost offshore products, CWD was sold. To the disappointment of CWD’s loyal customer base, the company was closed shortly after, when the new owner’s company shut down.

“In 22 years, CWD sold worldwide over $100 million worth of furniture that we proudly manufactured in the U.S,” Kalker said. “Many say CWD was way ahead of its time. Well, we waited for the world to catch up, and I am very happy to announce that CWD is back and ready to provide the best option for the highest level of personalized performance and style available in the industry today.

Along with image craft he said, “We have designed numerous custom-built pieces for many dealers around the country. We believe that now is the time to put skilled U.S. craftsmen back to work creating beautiful, handcrafted entertainment furniture that people will own for a lifetime.”

Kalker said, “We have a great program worked out with our partner factory that allows us to design and build high-quality products that can be finished in dozens of finishes on five wood species and over a dozen door styles.”

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