D&M Creates Channel Management Initiative - ResidentialSystems.com

D&M Creates Channel Management Initiative

D&M Holdings has fully implemented a new multi-tiered channel management initiative for Denon Electronics , Marantz America , and Boston Acoustics , after a year of preparation.   The initiative offers a new reseller authorization online portal that provides all Denon, Marantz and Boston Acoustics resellers,
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D&M Holdings has fully implemented a new multi-tiered channel management initiative for Denon Electronics, Marantz America, and Boston Acoustics, after a year of preparation.

The initiative offers a new reseller authorization online portal that provides all Denon, Marantz and Boston Acoustics resellers, as well as professional integrators, with an opportunity to partner more closely with all three brands to help maintain sustainable profit margins and grow their businesses. The portal is available for all dealers who purchase directly from the three brands, as well as those who purchase through 3rd party distributors and provides the companies with visibility to everyone representing their brands in the marketplace.

The new web portal requires all dealers and distributors of Denon, Marantz and Boston Acoustics products to register and agree to specific guidelines, including the prohibition on third-party sales, as well as acknowledging a new unilateral advertised pricing policy for these brands.

The web portal is the cornerstone of a multi-tiered strategy to effectively manage channel sales for all three brands, increase transparency, and partner more closely with all authorized resellers. All current resellers and all future prospects are required to visit the web portal and electronically sign revised reseller agreements. Almost 99 percent of all authorized Denon, Marantz and Boston Acoustics resellers have signed their revised and fully confidential agreements via the online portal and acknowledged the new unilateral advertised pricing policy.

“Our fully transparent and clearly delineated reseller authorization program will allow us to be more strategic and focused in all channels, guard and protect our brand integrity, forge stronger relationships with our dealers, and also proactively monitor and take swift action to halt practices such as illegal transhipping and misuse of our intellectual property," said D&M Holdings North American president, Bob Weissburg. "In addition, the strong foundation we are building will empower us to grow with confidence in all channels. We take our brand and market position very seriously, and this channel management initiative is an important step forward in helping us protect and reward our valued and indispensable authorized reseller network for all three D&M brands. With this initiative, Denon, Marantz, and Boston Acoustics will be able to protect their brands, maintain profitability, and engage with resellers at a higher level than ever before; ultimately, creating a better experience for the end user.”

“Marantz, Denon and Boston Acoustics have all built their reputations on providing their channel partners and end users with leading technologies and innovative products," said Phil Cohn, senior vice president of sales, D&M Holdings North America. "The investments we make in research and development and product engineering for these brands enable us to bring our innovative products to market. Likewise, they require investments by our dealers in training, marketing, enhanced customer service and merchandising to effectively communicate the product features and benefits. We recognize that for our authorized resellers and integrators to invest in “telling our story” they must be able to expect a certain level of profit from our brands. With this initiative, they will have yet another important tool to help grow their businesses.”

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