Denon has announced a global partnership with iconic pop star Katy Perry that involves its PerL True Wireless earbuds with Masimo Adaptive Acoustic Technology (AAT). The partnership coincides with the launch of Denon’s “Your Music Tuned Your Way” campaign.
Through the fusion of Denon’s signature sound and Masimo AAT technology, listeners will embark on an auditory journey marked by depth, detail, and clarity, tailored precisely to their individual hearing profiles. By crafting a custom hearing profile based on your ear’s full hearing response, Denon PerL earbuds create an ultimate listening experience for fans that will enhance their connection to Perry’s new music.
“Music has always been a huge part of my life. It’s not just about listening; it’s about feeling every note and experiencing the music in a way that resonates with who I am — immersed in every detail. And Denon PerLs deliver that. They sound made just for me,” says Perry. “This partnership aligned perfectly with the timing of my new dance-pop record and will help my fans tap into a sound experience that’s as unique as they are. With Denon PerL, my fans will feel every beat of their favorite songs, including my new single, “Woman’s World” and upcoming album.”
Katy Perry, known for her bold individuality and innovative music, is the perfect embodiment of Denon’s commitment to delivering personalized and high-quality audio experiences. The creative collaboration partnership kicks off with the launch of a dynamic 60-second commercial and integrated global campaign, which merges cutting-edge technology with Perry’s vibrant musical talent. The commercial, set to begin airing globally on July 2, features her soon-to-be-released song titled “Woman’s World,” and is peppered with hints teasing Katy’s forthcoming album for a fun interactive element that is sure to engage viewers.
The creative elements of the campaign will be reflected throughout digital and print ads, social media and influencer integrations, out-of-the-home, connected TV, point-of-sale, and retail marketing moments. The media mix will be seen globally in major markets across the United States, Europe, and Asia Pacific. This partnership heralds a new era of marketing collaboration between Denon and Perry, with more exciting projects on the horizon. As the campaign unfolds, fans can look forward to a series of innovative experiences and content that will continue to push the boundaries of audio technology and musical expression.
Denon PerL and PerL Pro are available at www.Denon.com for $199 and $349, respectively.
