Dolby Laboratories and NFM (Nebraska Furniture Mart) will launch the first-ever Dolby Home Experience at NFM’s The Colony, Texas, location on Saturday, December 6. The Dolby Home Experience is an immersive retail destination where shoppers can see, hear, and feel how Dolby Vision and Dolby Atmos transform their favorite movies, music, sports, and games. The space marks a new chapter in experience-led retail, showcasing how Dolby and partners like NFM are making premium entertainment more accessible, understandable, and inspiring for everyday households.
Built as a dynamic, interactive environment, the Dolby Home Experience moves beyond traditional retail to offer a true “try-before-you-buy” journey. Guests can explore the ultra-vivid picture of Dolby Vision and the immersive sound of Dolby Atmos in a setting that feels like home guided by Dolby-trained experts and surrounded by the latest TVs, soundbars, and devices from leading brands. From inspiration to hands-on demos, the space helps consumers understand the value of a better entertainment experience, no technical expertise required.
“The Dolby Home Experience at NFM represents a new era of experience-driven retail,” says Ketrina Dunagan, head of Americas marketing at Dolby. “This launch reflects how Dolby is meeting today’s consumer through experiences that show, not tell, the difference our technologies make. Together with NFM, we’re bringing the power of Dolby Vision and Dolby Atmos to life in a way that’s simple, accessible, and built for how people shop today.”
“We are giving our Dallas-Fort Worth customers a new way to explore home entertainment,” says Robert Kincheloe, store director at NFM. “The Dolby Home Experience transforms our store into an interactive destination where shoppers can try out the latest products, get hands-on guidance from experts, and see how premium entertainment technology fits into their everyday lives.”
To bring the Dolby Home Experience to life for the community, Dolby and NFM will host a two-day grand launch event from Saturday, Dec. 6, to Sunday, Dec. 7, with interactive demos, exclusive offers, giveaways, and hands-on opportunities to explore Dolby Vision and Dolby Atmos. For more information about the grand launch event, visit the Dolby Home Experience webpage.
For more information, visit https://www.dolby.com/ and www.nfm.com.
