DTS wants to stimulate adoption of its Multi-Dimensional Audio (MDA) surround-sound format by offering the object-authoring format to the content-creation community as an open format much like PCM.
The technology places individual sounds inside a movie theater or home theater room in significantly more places than can be achieved with traditional discrete-multichannel surround-sound formats, delivering a new level of realism, the company said.
“Meaningful consumer deployment “could occur in the next two years,” SVP Geir Skaaden told TWICE.
The technology was demonstrated last year in proof-of-concept form at CES by SRS, which was purchased in 2012 by DTS.
MDA-enabled soundtracks can be used with digital cinema movies, next-generation movie discs, streaming-video services, and digital-cable and satellite-TV broadcasts. MDA-enabled soundtracks cannot be placed on Blu-ray discs because the Blu-ray spec does not support object-based audio, the company said.
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