Flat Panel Sales Soar

According the latest report by Quixel Research, the dollar value for flat televisions skyrocketed to $3.3B in the first three quarters.
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Portland, OR--According the latest report by Quixel Research, the dollar value for flat televisions skyrocketed to $3.3B in the first three quarters.

This sum surpasses the 2003 total value of $3B with Q4 poised to be the strongest quarter yet. Flat TVs in this study encompass products based on direct view LCD or plasma technology. "Market growth is the big story for Q3 2004," stated Tamaryn Pratt, principal at Quixel. "Plasma dollar value increased almost 50 percent in Q3 compared to Q2, and LCD has increased a whopping 114 percent in the past 12 months."

The newly published Plasma TV Market Review and LCDTV Market Review found that LCDTV sales experienced dramatic growth, particularly in the large screen sizes. LCDTV sales in the 30-inch and above screen size segment quadrupled in the past 12 months.

The Plasma TV Market Review and LCDTV Market Review also found that the Plasma market has made an impressive recovery from a soft Q2, with unit sales increasing 60 percent. "Flat-panel TVs, once the wave of the future, are now the consumers reality," said Henry Hauser, national marketing manager at Panasonic Corp. "The plasma market continues to experience strong growth, and Panasonic will be leading the charge to bring this technology into the home with better quality and bigger screens that place the dream TV within consumers reach."

Accelerating trends in consumer adoption of the Flat TV technologies, coupled with strong all-around market growth, supports continued double-digit growth in the coming years. Flat TVs, LCD and plasma combined, represented 58 percent of the total advanced TV market in unit sales.

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