Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has appointed two new manufacturer’s representatives: Current Marketing of Scottsdale, AZ, and Audio Video Representatives (AVR) of Marietta, GA.
Bart LoPiccolo, Genelec national sales manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors.
Current Marketing will represent Genelec Custom Installation products in Arizona and Southern Nevada (including Las Vegas), led by company principals Paul L. Epstein and Jerry Cave. Audio Video Representatives will cover the Southeast region, including Tennessee, Mississippi, North Carolina, South Carolina, Georgia and Alabama, led by president Joe Hanson and vice president Al Davis.
“We are proud to have added Current Marketing and AVR to the Genelec family,” said LoPiccolo. “These companies are well-established presences in the market, and their experience and support make them excellent fits for Genelec. The teams led by Paul and Jerry at Current, and Joe and Al at AVR, are very qualified, and they will assist us in increasing brand visibility and market penetration in their territories and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”
