Hannspree has partnered with the Michael Jordan Motorsports motorcycle racing team, one of the top-ranked competitors in AMA Pro Superbike, America’s national road racing championship.
“At Hannspree, we’re rewriting the idea of what TVs can be,” said Hannspree marketing manager Jon Bekefy, “and we see the same energy and creativity in the Michael Jordan Motorsports team. We absolutely believe that every team member – from the championship-winner riders to the crew itself – is a fantastic ambassador for our products and passion.”
In addition to using Hannspree 28-inch HD LCD Basketball TVs throughout their at-track garage and pit areas, the Jordan Motorsports team is also utilizing Hannspree Windows 7-powered NetBooks and other models of televisions and monitors. Fans who check in with the Michael Jordan Motorsports team at any AMA Pro Road Racing event can pick up a Hannspree postcard that enters them to win a Basketball TV, autographed by MJM Superbike riders Roger Hayden and Ben Bostrom.
“Teaming up with Hannspree is a natural fit for Michael Jordan Motorsports,” said Kreig Robinson, Michael Jordan Motorsports’ vice president, corporate relations. “We use Hannspree products in many aspects of our operation, from monitoring data on pit row to video editing and hospitality. We’re looking forward to growing a long relationship with Hannspree as they give us a high-definition view of our future success.”
The Michael Jordan Motorsports team’s schedule can be seen at 23race.com.
