Industry veteran Eli Harary, senior VP of global brand management at Boston Acoustics, is leaving the company to start GEM CE, a consulting company focused on the audio and CE businesses.
No successor has been named, Boston Acoustics parent D&M Holdings told TWICE.
Harary, who has been the CE industry for 40 years, was with Boston Acoustics for five years, having previously held management positions at Infinity and JBL and having owned and operated Paris Audio stores in Los Angeles.
His new company, which opens for business Aug. 1, will engage in retail and manufacturer consulting, initially focused on home audio but possibly also some pro audio, he told TWICE. At the supplier level, he will work with ODM manufacturers and brands to aid with brand identity, product design, sourcing, marketing, merchandising and communications services, he said. Retail consulting will include store design.
Harary said he’s leaving Boston Acoustics “in good shape” and is “excited about moving on to my next great adventure.”
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