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Rob Vieira Returns to Premium Audio Company

Has been named as senior director of AVR Brands.

Robert (Rob) Vieira - Premium Audio Company
Robert Vieira

Premium Audio Company has announced the immediate return of Robert (Rob) Vieira to a new role as senior director of AVR Brands.

Vieira has more than two decades of experience in home technology systems integration. In his new role, he is charged with owning every aspect of the multiple PAC brands worldwide when it comes to past, current, and future product development across all channels for electronics brands including Onkyo, Integra, and Pioneer.

Vieira will work to develop roadmaps, functions, and technical specifications. He will take the new products from concept to production, conduct key account meetings, trainings, and serve as a press and event spokesperson.

“The entire team is thrilled to see Rob Vieira back in his new elevated role as senior director for all brands,” said Tommy Jacobs, president of Premium Audio Company, Americas. “Our dealers can expect to see heightened marketing initiatives, greater product innovation, and ease-of-doing business improvements soon.”

Before leaving in early 2023, Vieira held the position of senior global product manager for Onkyo, Integra, Pioneer, Elite brands, where he was named “The Professor,” for his technical product knowledge, music enthusiasm, and fervent support for dealers. Vieira is an artist, singer, songwriter, and musician.