Harman Adds Co-Op Advertising Support - ResidentialSystems.com

Harman Adds Co-Op Advertising Support

Netsertive announced it is expanding its Local Extend Internet advertising program to five distinct Harman brands. This exclusive service now places targeted, co-branded online ads into local markets throughout the United States, connecting consumers directly to local dealers for Mark Levinson, Revel, JBL Synthe
Author:
Publish date:

Netsertive announced it is expanding its Local Extend Internet advertising program to five distinct Harman brands.

This exclusive service now places targeted, co-branded online ads into local markets throughout the United States, connecting consumers directly to local dealers for Mark Levinson, Revel, JBL Synthesis and Lexicon, as well as commercial buyers and specifiers to nearby integrators of Crown Audio.

Harman dealers attending 2012 International CES in Las Vegas January 10 through January 13 will be able to get a first look at all-new creative banner ads they can begin using immediately in their Netsertive localized online advertising campaigns.

Netsertive Local Extend uses proprietary “Learning Engine” technology to direct online consumers to local dealers. When a person visits a website showing a Harman ad, the ad automatically displays information about the local Harman dealer and links immediately to their website. In 2011, Harman’s Local Extend programs automated the placement of tens of millions of brand and local-dealer ad impressions on the Web, leading to hundreds of monthly sales opportunities for each participating dealer.

“As 2012 begins, we’re excited to expand our relationship with Harman to launch our fifth co-op Internet advertising program, adding Crown Audio to the roster,” said Brendan Morrissey, CEO, Netsertive. “The Crown Audio program offers a similar targeted advertising program to the initial four which kicked off last January. The new Crown Audio ads focus on a variety of commercial applications where Crown products are installed.”

The Local Extend program drives ads on a wide variety of relevant websites including enthusiast, trade, product review and technology sites as well as blogs, online forums and other outlets. Harman’s programs with Netsertive target such markets as commercial audio, luxury living, business and AV media with advertisements on sites for media outlets such as DuPont Registry, New York Times and Home Entertainment magazine.

“Our dealers are seeing a definitive uptick in their business as a result of our Netsertive Local Extend advertising programs, and we’re excited to put the revised ad creative on display in our Venetian Exhibitor Suites at CES 2012,” said Jim Garrett, senior manager, marketing, Harman Luxury Audio Group. “Our dealers will get more clicks and more sales contacts by applying these fresh ads, which Netsertive automatically delivers into their online campaigns, building sales momentum into 2012 and beyond.”

“Netsertive is committed to helping dealers and manufacturers in the residential and commercial Integration market increase their visibility when a local prospect researches products and solutions online,” Morrissey said. “We’re excited to replicate the success of earlier Harman programs with the launch of the Crown Audio program.”

Related