Harman, NBA In Marketing, Merchandising Partnership

Harman becomes NBA’s official headphone, speaker, and audio partner.
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Harman and the National Basketball Association (NBA) entered into a multiyear marketing and merchandising partnership that makes Harman the NBA’s official headphone, speaker and audio partner.

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Harman also becomes the official headphone, speaker and audio partner of the Women's National Basketball Association (WNBA), NBA Development League (NBA D-League) and USA Basketball.

The deal marks Harman’s first partnership with a professional sports league and makes Harman the NBA's first-ever marketing partner in these categories, Harman said.

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