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Harman, NBA In Marketing, Merchandising Partnership

Harman becomes NBA’s official headphone, speaker, and audio partner.

Harman and the National Basketball Association (NBA) entered into a multiyear marketing and merchandising partnership that makes Harman the NBA’s official headphone, speaker and audio partner.

Harman also becomes the official headphone, speaker and audio partner of the Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League) and USA Basketball.

The deal marks Harman’s first partnership with a professional sports league and makes Harman the NBA’s first-ever marketing partner in these categories, Harman said.

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