HomeEntertainmentSource.net is one of many new initiatives designed to further the group’s campaign to attract members.
“We are pulling out all the stops when it comes to championing Home Entertainment Source (HES) and all the unparalleled benefits of membership,” said Andy Orozco, director of communications for HES. “We want dealers, systems integrators, and installers all over the U.S. to know just how powerful HES is and how much we can do for their businesses. This new website lays it all out for them in detail.”
The website takes a benefits-oriented approach, outlining specific advantages of membership and backing them up with testimonials from members who sing HES’s praises. HomeEntertainmentSource.net reveals all its exclusive member programs, just a few of which include: fulfillment solutions Expert Warehouse and Expert Custom Warehouse, factory-direct programs, vendor partners, the turnkey Connected Source store-within-a-store initiative, the HES Summit, HES Insider magazine, peer-to-peer networking, and HES’s suite of marketing and business services (including member website design, email campaigns, advertising, financing, human resources, service plans, insurance and more).
“We are the largest CE Buying Group in the country, representing more than $3.1 billion in CE Sales. In comparison with other CE buying groups, we have the most and the deepest CE programs and the largest sales volumes,” said Jim Ristow, executive vice president of HES. “Until now, we’ve been relatively quiet on these points. With the new website aimed at dealers, we are beginning a more aggressive stance on self-promotion to really show prospective members the amazing lift we can give to their businesses.”