The Home Technology Association (HTA) has announced a strategic integration with Priceguide, the fast-growing transparent pricing tool. Together, these two trusted resources create a seamless budgeting experience for integrators and their clients — from initial homeowner education using HTA’s budgeting tools to customized, integrator-specific pricing with Priceguide.
“The HTA Budget Calculator has become the trusted industry standard and the ideal way to start the budget conversation, educating clients on realistic technology cost ranges without pressure,” says Josh Christian, CEO of HTA. “Priceguide offers a powerful way to build on these initial budget ranges, adding detail and accuracy once a client is ready to delve deeper. Together, these tools form a one-two punch that starts with education and leads to customization — an end-to-end process that keeps HTA Certified integrators firmly in control of the budgeting journey from start to finish.”
HTA’s online Budget Calculator provides homeowners, architects, designers, and builders with trusted early-stage cost ranges, empowering better-informed clients. Priceguide then helps integrators refine those budgets with precise, company-specific details and transparent pricing, fostering greater client trust and accelerating project approvals.
This partnership embodies a growing industry trend toward transparency, something that Priceguide’s leadership is passionate about. Marcus Sheridan, author of They Ask, You Answer and Priceguide co-founder, reinforces the importance of this transparency: “In a world where trust is currency, price transparency isn’t optional: it’s essential. Tools like Priceguide empower businesses to build trust by giving clients the clarity they expect while delivering 300% more leads for our customers. It’s a smart move for any integrator looking to lead the conversation, not chase it.”
HTA Certified firms can now leverage these complementary tools to simplify budgeting conversations, promote transparency, and build greater client trust.
Anyone interested in learning more and requesting a live demo should visit https://priceguide.ai/let-them-explore-smart-options-without-the-hard-sell/.
For more information, visit HTACertified.org and priceguide.ai.
