Home Technology Specialists of America (HTSA) has expanded its team to increase marketing support and demand generation for their members with the addition of the Kathleen Marini as the new director of marketing.
Bob Hana, managing director of HTSA, said: “This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members. This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”
With over 25 years of marketing experience Kathleen’s skills range from strategic planning, program development and management, eMarketing and social media, ROI analysis, PR and more. Kathleen has managed all aspects of marketing in organizations from smaller businesses to global companies, with her most recent position as the global marketing manager for Panduit. As a company that markets networking and electrical solutions, Kathleen’s key focus was unifying partner programs to drive revenue. She has also gained experience with companies such as Alcatel, NEC and 3Com where she grew market share and revenue in various channel and marketing director positions.
As director of marketing, Kathleen will be chartered with the development of a broad range of effective new media strategies and programs.
“The adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA,” Kathleen said. “I look forward to working with our members and vendors, understanding their goals and resources and by working together we can drive demand and strengthen the businesses of our HTSA members.”
Kathleen can be reached at [email protected] or at 708-205-9292.