The Home Technology Specialists of America (HTSA) has revealed its first-ever social media training, created exclusively for HTSA Members and Vendors, scheduled to debut in two sessions on June 5, 2013 at 11:00 a.m. EST/8:00 a.m. PST and a second session beginning at 4:00 p.m. EST/1:00 p.m. PST.
The interactive training session will run approximately 45 minutes with an additional 15 minutes open for questions and commentary. The digital training will overview social media key players, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest, providing HTSA members with detailed advice and best practices for how to best to leverage each tool to effectively develop a cohesive online voice.
“Our success depends on that of our specialty retailers, custom integrators and vendors – with that in mind we as an organization want to ensure our members have access to the tools they need to substantially grow their business,” said Bob Hana, HTSA managing director. “Our industry as a whole understands that social media is a driving factor for growing one’s brand and uncovering new business opportunities, which is why HTSA is dedicated to providing powerful insight and strategic direction that can help our members better utilize social media platforms. Effective social media use opens the door to more real-time access and engagement with current and potential consumers, which in turn results in more qualified, targeted business leads.”
The online presentation will provide the latest recommendations and guidance for developing user-friendly, optimized social media profiles while also exploring the value of each social platform and its unique strengths in regards to business development. Members will also have the chance to learn from peer case studies, seeing first-hand how social media has helped to increase business in the home technology market.
Attendees can expect to walk away with a wealth of key takeaways and a better understanding of:
* Where to begin – the art of optimizing your social media profiles
* How social media can be used as an effective customer service tool
* Facebook posting etiquette
* How to make the most of each tweet and add value with SEO-friendly hashtags
* How to leverage advanced engagement strategies that include YouTube and Pinterest
The first two live sessions of the Social Media 101 Training for HTSA Members will be held on June 5th, 2013, at 11:00 a.m. EST/8:00 a.m. PST with the second session beginning at 4:00 p.m. EST/1:00 p.m. PST. The webinar will also be recorded ensuring that members who are unable to attend live can have the opportunity to access the content when it is most convenient to their schedules.
The HTSA team encourages all interested members and vendors to take advantage of the new Social Media Training Program by reserving a spot today. HTSA Members who wish to register for the 11:00 AM EST/8:00 AM PST session please click here; to register for the 4:00 PM EST/1:00 PM PST session, please click here.