Imerge, which is distributed by SpeakerCraft in the U.S., has launched its XiVA Music Store, an online music store that aims to deliver an entirely new type of download experience.
Currently standing at more than 8.5 million tracks, the XiVA Music Store offers DRM-free, 320kbps MP3 downloads.
A three-dimensional, card-based menu system, with high-resolution cover art, makes it easy to search for music, whether the user is looking for a specific album or track, or seeking to discover new music, the company says.
The store’s intelligent search engine is designed to find and recommend tracks from specific or similar artists, and particular genres, while the menu system makes it easy for the user to move backwards and forwards through a particular browsing “timeline.”
The store will be integrated into Imerge’s media server hardware, enabling users to purchase and download content direct to their home entertainment systems, without accessing a web browser or computer. Once downloaded via a simple purchasing system, the new content is automatically added to the user’s music
library and may be accessed from anywhere in the home.
Because all tracks are supplied in DRM-free MP3, they can be transferred and played across a multitude of music devices, including iPods and iPhones.
Imerge has developed the XiVA Music Store in conjunction with 7digital, a leading digital media delivery company, 50 percent owned by HMV, whose other partners include Blackberry, Spotify, Shazam, Samsung, and Sony.