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James Loudspeaker Names Parker Custom Solutions as Independent Rep of the Year for 2018

Arizona-based rep increases sales through effective demonstrations.

James Loudspeaker has announced that John Parker of Parker Custom Solutions has been named independent sales rep of the year for 2018. Parker dramatically increased sales in the Arizona region that he covers for the James Loudspeaker brand.

Parker was formerly the VP of North American sales at James Loudspeaker and worked for the company for 19 years before founding his independent sales firm based in Mesa, AZ. Parker has achieved significant sales growth for the brand in Arizona and attributes his success to a few simple tenets; “I place a lot of emphasis on demonstrating the products,” says Parker. “Products like our Small Aperture speakers create what I call an eye/ear conflict — dealers simply can’t believe we can achieve sound so full and detailed from such a compact architectural speaker with a tiny grille — it sells itself.” Parker added the same rule applies to SoundBars, landscape speakers, and PowerPipe subwoofers.

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