KEF has appointed western regional sales manager, April Sanders, to national accounts manager for KEF America.
Sanders is an industry veteran of over two decades and has served as KEF’s western regional sales manager since 2003. In her previous position, she was responsible for managing eight of KEF’s manufacturers’ representative firms in the western region. In her new role, Sanders will continue to manage these responsibilities throughout the West coast, as well as activities in Northern California, Washington, the Rocky Mountains, and Chicago-area territories.
“April has a decorated track record for her success in strengthening KEF’s reputation among its customers,” said Alec Chanin, president of KEF America. “She is a valuable asset to the KEF team, and we look forward to utilizing her talents in sales, marketing and management in an even greater capacity.”
Excelling in not only sales and business development but also in marketing and management, Sanders has proven herself more than capable of going beyond expectations through feats such as increasing the KEF Loudspeakers western region’s sales volume in each of the last four years.