Lenbrook Appointed U.S. Distributor for B&O PLAY

Will Market Unique B&O Portables Line Into AV Specialty Market
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Will Market Unique B&O Portables Line Into AV Specialty Market
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Lenbrook Americas has been appointed the exclusive U.S. distributor for B&O PLAY for the specialty AV channel. A division of Bang & Olufsen, B&O PLAY focuses on the portables market, offering a lineup of headphones and portable Bluetooth speakers. Established in 2012, B&O PLAY operates autonomously from its parent and has quickly become a driving force in the market worldwide. 

The B&O PLAY product lineup consists of in-ear, on-ear, and over-ear headphones with both wired and wireless models for each form factor. With a total of 10 unique models, the top-end wireless models (H8 On-Ear and H9 Over-Ear) are also active noise cancelling (ANC) and both retail for $499 each. The wired, in-ear model, the H3, is also ANC at $249 U.S. MSRP. Additionally, there are three portable Bluetooth speaker products and three “one point” music systems. Rounding out the product line is the S8, a 2.1 sub-sat system.

B&O PLAY provides a two-year international warranty on its products.

“Lenbrook is excited to partner with B&O PLAY as it is a perfect complement to our well-established specialty brands NAD, PSB, and Bluesound”, said Dean Miller, president of Lenbrook Americas. “Our Canadian sales subsidiary, Lenbrook Canada, has been the B&O PLAY distributor for the past two years. As such, we already have in place strong working relationships with the B&O PLAY organization and importantly, inventory in our Pickering, ON warehouse. So we are ready to hit the ground running.

“The appointment and authorization of dealers to handle B&O PLAY will be done via a separate franchise agreement. Additionally, there will be separate authorization for qualified dealers to sell B&O PLAY products on their own website. Dealers that have a strong retail element to their business, along with a dedication to the headphone/Bluetooth speaker category, will be most successful with this line. Anyone interested in exploring a dealership opportunity is encouraged to contact their Lenbrook regional sales manager or me directly.”