Columbus, OH–Selling and installing Life-ware whole home entertainment and automation solutions just got easier for Life-ware Certified dealers with the creation of Life-ware Delivery Guides, a set of preconfigured packages and marketing materials about them that drastically simplify the design and sales process.
Each design guide includes customer assessment forms that steer the dealer towards the appropriate package for their customers–everything from basic one-room theater set-ups all the way up through large custom homes. Each package also includes detailed wiring diagrams, a comprehensive bill of materials and marketing materials that dealers can easily re-brand for their businesses.
Our goal is to provide our dealers with the tools they need to not only succeed, but excel, said Jon Thom, Life-wares vice president of sales. The design guides provide a solid structure for dealers to build their Life|ware business.
Life-wares training efforts will focus in on the implementation of each package, giving dealers the ability to sell and install systems immediately upon completing training. This program spearheads a new focus for Life-ware in helping its existing dealer base succeed.
We really focused on marketing and establishing our brand in the first few years, Thom said. Now were committing those dollars to our dealer base, looking for ways to make it easier for them to turnaround Life|ware jobs quickly and profitably.
Thom noted other efforts such as Life-wares Dream Home Integrator program, which pairs dealers with pre-qualified leads stemming from the companys participation in Disneylands Innoventions Dream Home attraction. In addition, Life-ware University, the companys online training portal, now not only includes all product documentation, online warranty registration, and online training modules, but also a variety of digital resources for dealers, such as downloadable ads, collateral, case studies and more.
Other planned improvements include live chat with Life-support representatives, consumer-focused web properties and promotional items available for dealer purchase.