Lutron Electronics has introduced its Native by Design program — a new initiative that natively integrates Lutron technology into best-in-class products from leading luxury brands. Designed with integrators in mind, the program ensures guaranteed reliability, faster commissioning, and the peace of mind that comes with solutions engineered from the start to work flawlessly together.
“Native by Design demonstrates Lutron’s commitment to the integrator community by delivering unmatched experiences for our mutual end clients,” says Ben Bard, vice president luxury residential, Lutron. “By natively integrating Lutron technology into partner products, dealers can offer an elevated experience across more products and applications in the home and in turn, grow their business.”
Addressing Complexity in Luxury Homes
Today’s luxury homes mix disparate products and technologies across lighting, controls, projection screens, motorized window treatments, and more. When these products aren’t designed to work together, installations become complex, and performance suffers. Lutron’s Native by Design program eliminates these limitations, giving integrators streamlined access to capabilities such as:
- Natural white light that shifts in color and intensity to mimic sunlight throughout the day, across both interior and exterior lighting
- Decorative and architectural lighting fixtures that produce a broad range of true-to-nature light, allowing you to match a moment to a mood throughout the space
- Intelligent roller shades that use location-aware technology to automatically adjust in response to the position of the sun in the sky
By natively integrating lighting and window treatment technologies, the program streamlines setup, reduces commissioning challenges, and ensures reliable performance for integrators.
Key Features of Native by Design
- Native Integration – Lutron’s technology, from its breakthrough Ketra and Rania light engines to whisper-quiet shade drives, are designed and natively integrated with partner products.
- Enhanced Reliability — Built from the start to work flawlessly with Lutron’s advanced control systems, ensuring premium, dependable performance.
- Increased Value for Dealers — Enables intuitive, holistic client experiences while reducing programming and commissioning challenges.
Initial Partners and Applications
The program debuted in North America at CEDIA Expo 2025. New partners in the Lutron booth included Coastal Source (exterior lighting), Hartmann&Forbes (natural woven shade fabrics), Niche Modern, and Cerno (decorative lighting).
Several other best-in-class Native by Design partners extend Lutron’s technology into decorative lighting, woven roller and Roman shades, moving art, and more. Additional launch partners include CONRAD Handwoven Window Coverings, David Trubridge, Del Motorized Solutions, Insolroll, Leon, Shading Source, Stephen Pikus Designs, Uplight Group, and Vibia.
For more information, visit Lutron.com.
