Lutron Opens New Experience Center

The Irvine, California-based center is the company's fourth interactive facility. Related Blog.
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Coopersburg, PA--Lutron Electronics has expanded its Customer Experience and Education Centers with the opening of a facility in Irvine, California.

As the company's fourth Customer Experience Center, the facility is designed to provide architects, designers, electrical contractors, builders, and other trade artisans with a unique selling tool to expand business. Professionals are encouraged to bring clients to the center, offering them an opportunity to experience lighting control in a tangible, life-like setting. Similar facilities exist in Sao Paolo, Brazil; Plantation, Florida; and at the company's world headquarters in Coopersburg, Pennsylvania.

The Customer Experience Center is a useful tool to demonstrate how lighting can both enhance a room's dcor while simplifying a lifestyle and increasing safety in both residential and commercial settings.

"Lighting controls can cater to a number of different functions for the same room. A living room, for example, can be a dimly-lit sports-viewing room to one person, a dark movie theater to another or a bright video-game arcade to someone else," said Kathie Leslie, director of employee relations and education. "With lighting controls, the perfect light setting can compliment each of these activities. Using Lutron's Experience Center, professionals will have the ability to demonstrate this concept to clients--all while standing in the actual living room, not simply explaining it across a desk."

Customer Experience Center
encompasses 11,000 square-feet of space in total--2,500 square-feet for a home vignette center
Contains numerous vignettes to represent rooms in a home: kitchen, family room/entertainment room, home theater, master bedroom, master bathroom, outdoor entertaining area - all designs reflecting a California home and lifestyle
Contains commercial vignettes: office, conference room, boutique hotel lobby area and classrooms
Includes a variety of Lutron products, from single-light dimmers to whole-home lighting control and shading systems
Includes a separate training area, multipurpose room, and common space available to professionals for post-tour client meetings and hosting events
Easy to access location (only five minutes from airport)

Customer Education Center
Features two state-of-the-art training rooms; one with a capacity for 20 and the other with capacity for 35
Beneficial for contractors, distributors, specifiers and integrators
Hosts eight to 10 classes a month for the trade

"Any business person trying to communicate the true concept of lighting controls should bring the client to Lutron's Customer Experience Center," said Leslie. "Professionals can use the center not only as a selling tool to increase business but also as a way to connect with clients, spark new ideas and engage in open discussion to communicate the project's goals."

Members of the trade are encouraged to bring their clients to the Experience Center and can schedule appointments by calling 949.212.1415.

To view training course descriptions and schedules, visit www.lutron.com/training.

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