Lyngdorf Audio Joins its First Buying Group High-End Audio Manufacturer Makes Azione its First Group PartnerBy RS Staff Published: February 22, 2018 ⋅ Updated: April 15, 2019 Azione Unlimited has welcomed Lyngdorf Audio to its family of luxury audio video and smart home brands. Making the decision to join a buying group for the first time, the manufacturer says it chose Azione for its people, programs, and promotional opportunities. The organization is a natural fit for Lyngdorf since many of the company’s dealers are already Azione members. Lyngdorf’s products, including the MP-50 surround sound processor with proprietary RoomPerfect room correction, bass management, level alignments, and built-in streaming services, are designed to appeal to the audiophile and cinephile customers that Azione dealers serve. The TDAI-3400 integrated amplifier and the FR-1 on-wall, full-range loudspeaker, both introduced at ISE 2018, provide Azione Unlimited members further opportunity to give their customers a choice of superior options for their high-end AV systems. “The Lyngdorf brand is known throughout the world as a leader in high-performance digital audio and is a natural fit within our group,” said Azione president Richard Glikes. “Not only are Lyngdorf’s audiophile-focused products the ideal fit for our dealers, but we look forward to the idea-sharing, camaraderie, and profit opportunities Lyngdorf presents, making the company a truly ‘Perfect Partner’ for Azione in 2018 and beyond.” Lyngdorf’s director of sales and marketing for the Americas, Katherine Spiller, said that 2017 was a record-breaking year for Lyngdorf Audio with the sell-out success of the MP-50 Processor. “It’s wonderful to be kicking off this year as the newest Azione vendor member,” she said. “Lyngdorf Audio is dedicated to delivering exceptional audio experiences with unique and innovative technologies—a value proposition we know resonates with Azione’s strong CI members. We look forward to increasing our support of the CI channel by growing our existing partnerships with many Azione members and forging new relationships.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.