Masimo, the parent company of audio brands including Bowers & Wilkins, Definitive Technology, Denon, and Marantz, has announced a new partnership with Oasys Residential Technology Group. Oasys members will benefit by having access to Masimo’s dealer programs, marketing support, field team, and technical support. These resources aim to enhance business operations and customer service, particularly in line with Oasys focus on education and development for its dealer members.
“We are eager to work with Oasys and support the growth of their members, as well as the custom integration channel at large,” says Kevin Zarow, vice president of sales, Masimo. “Our partnership with Oasys will expand the reach of our brands and our training and development platforms to support a wider range of custom integration dealers. This will be a mutually beneficial partnership that will help move the entire custom integration industry forward.”
“Masimo represents the perfect partner in the audio category for Oasys dealers,” says Hank Alexander, director of Oasys. “Their portfolio of brands will enable our members to serve customers at every step of their audio journey, whether they’re just venturing into the space or are an established audiophile. We’re excited to see how we can build on this partnership and help our integrators thrive.”
The Oasys buying group provides a combination of world-class offerings to its members with a focus on helping independent integrators grow their businesses through education and training.