MSE Audio has announced Digital Sales Group Metro as its residential manufacturer’s representative for the Atlantic and Mid-Atlantic regions. To support this expansion, Digital Sales Group Metro has hired four industry veterans — Michael Lakhter, Elias Kabous, Troy Bedell, and Dan Fischer.
Michael Lakhter is an industry icon in the residential installation market with his 21-year history working with Key Digital in positions ranging from national sales manager to COO. Michael is responsible for Metro NY including Westchester, Connecticut, Bronx, and Manhattan.
Elias Kabous founded AVI Electronics in 1980 and has a lengthy career working in residential custom AV, including stints at S1Digital and Audio Server D. He covers the middle Atlantic territory including Virginia, Maryland, western Pennsylvania, Washington DC and Delaware.
Troy Bedell, winner of a CE Pro’s Best Technical Support award, has a rich history in networks and connectivity and is a one-man tech support group. With extensive experience in custom AV from writing drivers to programming alarms, Troy will support dealers in middle Atlantic territory with Elias, his co-worker for many years.
Dan Fischer has a strong background in audio video retail and custom installation and has worked as a territory sales rep for consumer and commercial AV products for 13 years now. Dan also works as a rep for B. Rich Company and has extensive experience in system design in residential and pro AV. Dan covers upstate New York.
For more information, visit mseaudio.com.