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MSE Audio Extends Distribution With Apex-Tech

Apex-Tech International now represents the company’s brands in Spain, Portugal, and France.

MSE Audio – Apex-Tech - Neil Davidson
Neil Davidson, managing director of Apex-Tech UK

MSE Audio has extended its existing distribution with Apex-Tech. The new territories to be covered by Apex-Tech International are Spain, Portugal, and France, with Apex-Tech UK remaining for U.K. and Ireland. Apex-Tech supplies integrators with home cinema and audio solutions that feature MSE Audio’s dARTS, PhaseTech, and SolidDrive invisible speakers.

“Having represented the MSE Audio brands in the U.K. for some years, Apex-Tech is very excited to extend this cooperation into new European territories,” says Neil Davidson, managing director of Apex-Tech UK. “The extremely high performance and value are key beliefs shared by both Apex-Tech and MSE Audio and we believe that the real secret is that MSE Audio delivers an extremely repeatable level of performance that is ideally suited to integrators delivering a whole package to their customers. This guarantee of performance frees the integrator to focus on the rest of the client experience in the sure knowledge that the audio system will deliver spine tingling performance each and every time.”

“We are delighted to partner with Apex-Tech in Spain, Portugal, and France,” says Ken Hecht, vice president, MSE Audio. “The integrators they work with appreciate the value of the curated audio bundles we offer. Home cinema demand is strong in Europe, and we believe they are the right partner to help integrators easily fulfill their clients’ entertainment dream with the precision acoustic entertainment delivered by a dARTS digital theater and PhaseTech’s award winning on-wall, in-wall, and box solutions.”

The expanded European territory will be managed by Oliver Dedek, sales manager for Apex-Tech International, with a focus on making it simple for integrators to purchase a complete cinema for their clients.

Visit the MSE Audio team with Rockustics, Phase Technology, Induction Dynamics, and dARTS at CEDIA Expo in the PhaseTech booth 31109 and Sound Room 3.

For more information, visit