Nationwide Marketing Group (NMG) has announced the launch of NMG Builder Connect, a new initiative designed to support the builder and contractor channel through integrated procurement, fulfillment, and distribution. Built on NMG’s decades-long leadership in the independent retail market, Builder Connect extends the company’s capabilities to better support distributors and builders across single-family and multi-family construction.
The initiative arrives at a pivotal moment. Big-box retailers continue expanding into the builder market, yet their consumer-focused programs often fall short for professionals who require speed, precision, and dedicated support. Builder Connect is designed to fill that gap by aligning NMG’s trusted brand partnerships with the organizations responsible for delivering products into America’s new and renovated homes and commercial facilities.
NMG Builder Connect will leverage:
- The scale and national reach of FEI Group — the leading organization serving single-family and multi-family builders
- The expanded channel support NMG has created through Azione Unlimited, Oasys Residential Technology Group, and Ellipsys Commercial Integrators
- NMG’s long-standing relationships across appliances, flooring, furniture and bedding, and consumer technology
NMG Builder Connect will offer:
- Coordinated procurement programs with leading manufacturers
- Rebate and performance management
- Digital marketing support, including websites, social media, and advertising
- Lead flow tied to national distributor networks
- Peer learning and best practice sharing
- Training and development for operational, financial, and customer-experience excellence
NMG is forming inaugural groups across four segments: Flooring Builder Connect, Appliance Builder Connect, Furniture and Bedding Builder Connect, and Consumer Electronics (CE)/Custom Integration (CI) Builder Connect.
“As the builder channel continues to evolve, there is a real need for coordinated support that reflects how these businesses operate,” says Doug Wrede, executive vice president of operations at Nationwide Marketing Group. “Builder Connect brings together our partnerships, our scale, and the expanded reach of our newer platforms to help every participant grow in a more efficient, more connected way.”
For more information, contact NMG’s senior vice president of business development, Derek Mattila, at [email protected].
