Midwest AV is now SoundTube’s commercial manufacturer’s representative for Illinois and Wisconsin.
Midwest AV is led by Barbara Sjodin, who brings more than 20 years of industry experience, including 10 years working directly as an AV integrator. That hands-on background provides firsthand knowledge of system design, bid processes, installation workflows, and project commissioning. Today, Midwest AV continues to work closely with integrators and consultants across the region in a representative capacity.
“Our strategy in the Midwest is centered on deeper engagement with consultants and commercial integrators,” says Peter Melvin, VP of commercial audio at SoundTube. “Barbara’s experience as an integrator gives her immediate credibility in the field. She understands the technical and logistical realities of projects and can position SoundTube solutions in a way that aligns with how systems are actually designed and deployed.”
The appointment strengthens SoundTube’s commercial presence in Illinois and Wisconsin, supporting its expanding portfolio of Dante/PoE-enabled loudspeakers, the IPD ecosystem, outdoor and landscape solutions, and SolidDrive invisible speakers for architecturally sensitive environments.
In addition, SoundTube has expanded its residential representation agreement with Phoenix Marketing Group to provide increased coverage across its assigned Midwestern territory.
“While our primary focus is commercial growth, aligning our residential representation ensures we maintain consistent brand support across all channels,” Melvin adds. “These updates are about investing in the right partners to drive long-term market development.”
For more information, visit SoundTube.com.
