CEDIA has released the Integrated Home Market Analysis in partnership with market research firm Ancrage Consulting LLC. The results highlight the strength and stability of the estimated $20.1B integrated home market.
Respondents were surveyed online from August to October 2021 and asked to report on revenue figures from the last 12 months and provide projections for 2022. Objectives included determining the size of the integrated home industry, areas of expenditure, project size and frequency, specified brands by category, and latest trends.
“As consumers focused on improving and connecting their lives at home, growth in the smart home sector was significant,” says CEDIA global president and CEO Daryl Friedman. “The past two years have allowed us all to see the potential of our homes as the hub for entertainment, education, work, and wellness. Our latest study confirms these top-line findings, as well as many important data points available to CEDIA members.”
- Based on average annual revenue and project frequency, the integrated home market in the U.S. has an estimated value of $20.1B
- Approximately 11,000 integrator companies operate in the U.S. with an average annual revenue of $2.2M and an average project size of $26K
- Residential projects constitute 83 percent of revenue, on average
- The average integration company employs 11 people and completes 70 projects per year
- Most integration companies anticipate adding a technical staff member in the next 12 months
- Categories experiencing the most growth include lighting/shading, lighting control, and networking
- Homeowners are shifting toward streaming and “simpler” solutions
- The DIY trend continues to add pressure to this market, though not enough to thwart the bullish growth projected for the next 12 months
The survey also revealed brand rankings in several product categories, where dealers noted which brands where their first, second, and third choices. Some highlights include:
- Home Networking: Araknis was the number one brand cited, followed by Ubiquiti and eero, with 86 percent of respondents listing two brands and 59 percent listing three.
- Control Systems: Control4, Savant, and URC were one, two, and three, respectively, with 83 percent of respondents listing two brands and 44 percent listing three.
- Shading and Motorized Window Treatments: The top three, in order, were Lutron, Screen Innovations, and Hunter Douglas, with 74 percent of respondents listing two brands and 44 percent listing three.
- Audio Distribution: Sonos was number one here, followed by Control4/Triad and Epsiode, with 93 percent of respondents listing two brands and 81 percent listing three.
- Media Room Speakers: Sonos was once again number one here, but followed closely by Sonance and Episode, with 93 percent of respondents listing two brands and 78 percent listing three.
One of the key strategic benefits CEDIA offers to home technology integrators is market research that allows them to quickly size the market, understand trends, benchmark to peers, and steer their businesses in the direction of continued stability and growth. As consumers continue establishing and adjusting to these new norms, CEDIA gathers first-hand insight from integrators to paint a picture of the industry at large.
The 2021 CEDIA Home Market Analysis for the U.S. and U.K. is free to download for CEDIA members in the Research Library. Non-members may purchase a copy of the report for $1000.
For more information, visit www.cedia.net.