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Nike Veteran Joins Denon

Trip Randall named as the brand’s new president.

Trip Randall
Trip Randall

Denon recently welcomed Trip Randall as the brand’s new president. The addition is an integral step in Denon’s plan to revitalize marketing, boost direct-to-consumer sales, bolster existing sales channels, and introduce exciting new products. Randall brings more than two decades’ worth of experience at Nike, where he drove the company’s nascent e-commerce strategy and led Nike’s Running business, launching industry-changing innovations, and driving a $1.4 billion business domestically.

Randall’s extensive background elevating enthusiast brands to new audiences is a natural fit for Denon. At Nike, Randall held senior leadership roles across multiple major functions. He led and participated in teams driving Nike’s integrated brand, product, and go-to-market strategies across the direct-to-consumer and wholesale marketplace and also oversaw Nike’s geography-based digital commerce businesses globally during a period of explosive growth.

“Finding the right individual to lead the iconic Denon brand was not an easy task, but after months of searching, we are convinced Trip is the ideal match,” says Bart Muller, COO of Sound United, parent company to Denon. “He has a great understanding of how to balance direct-to-consumer expansion while strengthening the ties we have with the specialty retailer market. In our short time working together, Trip has already demonstrated strong leadership skills and a sense of creativity that we know will be a core asset to Denon’s growth.”

Prior to joining Denon, Randall was the vice president and general manager of Nike Running in North America, where he led the turnaround of the business. As the global VP/GM for, Randall was an author of Nike’s inaugural and foundational e-commerce approach, which was executed across the Nike matrix to pioneer digital and direct-to-consumer innovation and experiences and drive substantial growth for the brand. Randall was also the vice president of global sales & marketplace for the Nike Kids business, where he led the successful development and execution of omni-channel marketplace strategies across Nike’s owned digital platforms and the wholesale landscape in North America, Europe, China, and Latin America.

Outside of work, Randall enjoys spending time traveling with his family and taking time on the water with a fly rod in his hand. His favorite artist at the moment is Mac Miller, his first purchased album was America by America, and his favorite concert memory is attending two nights of the No Nukes Madison Square Garden concerts with his brother, who he credits for fostering his love of live music.

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