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Petra Industries Taps New VP of Sales

Jackie Mallory will lead the companys strategic sales and training initiatives.

Edmond, OK–Petra Industries, a national wholesale distributor of consumer electronic, custom installation products, mobile audio/video accessories and appliance connection supplies, has appointed Jackie Mallory as vice president of sales.

As vice president of sales, Mallory is responsible for leading Petras strategic sales and training initiatives with specific attention on Petras inside sales and customer service teams.

Jackie joins us with extensive sales, marketing and financial expertise from a variety of executive management roles shes held over the years. We believe her new role will improve the overall operations of the Sales Department, while maintaining our competitiveness in the market, said Tate Morgan, executive vice president. With the phenomenal growth we continue to experience at Petra, we know Jackie will be an incredible asset for years to come.

Mallory most recently served as the executive director of sales with Dobson Communications Corporation and oversaw sales operations for 17 states, which included management of more than 1,000 employees and 225 retail stores. Prior to the ED role, she held the senior general manager position and managed Dobsons sales and service operations in 12 states. In addition, Mallory previously held the position of area manager with Centennial Wireless, a division of Century Communications and has operated her own newspaper management company.