Pro Audio Technology (PRO), maker of professional-grade loudspeakers and DSP-programmable amplifier systems for residential properties, has appointed two new manufacturer’s representatives.
To meet demand, PRO has announced the appointment of Lucas Sales and On Line Marketing as its exclusive representatives in two key territories.
“With no less than 23 large metropolitan areas covered between them, adding sales consultants in these territories is critical for continued growth,” said Larry Reagan, vice president of sales for Pro Audio technology. “With Lucas Sales based in Texas and On Line Marketing centered in Ohio, and each serving the surrounding states, PRO is poised to see strong growth and enhanced dealer support in these regions.”
Common to both firm’s line card is a major video projection and viewing screen line. In each case, the addition of Pro Audio Technology will help the firms solidify their offerings of complete reference AV packages for high-performance theater and media room installations.
Mark Taylor, principal of On Line Marketing said, “We are excited about the addition of PRO products and the unique benefits they offer. PRO’s technology story perfectly complements the performance-based selling concept we promote to dealers, and will help our accounts attain higher sales and deliver a better audio experience.”
PRO’s multiple speaker series are voiced to a common performance standard and provide solutions that address a broad range of installation needs, the company says. By applying a single design philosophy across the entire range of products, installers are free to select models based on application, gaining greater flexibility when designing an audio system.
Sam Lucas, principal of The Charles Lucas Sales Company said, “Pro Audio Technology compliments our high end custom installation products for home theater. They offer great dynamics, high SPL and most important clear vocal intelligibility. We are delighted to offer the very best in home theater systems.”
Each system is field-configurable and employs the company’s proprietary Digital Signal Processing (DSP) via its PMA amplifier product range. All crossover functions, high-resolution frequency response shaping, and time correction are achieved in DSP, eliminating restrictive passive filter networks from the signal path. In addition, the integrator is given a suite of DSP controls to compensate for environmental influences, such as speaker placement behind viewing screens or stretch fabric walls, secondary boundary loading, and other factors. Different than a typical room correction system, the PMAs don’t change the frequency response of speakers to accommodate sitting positions, which can fundamentally alter the sound, but rather adjust output to compensate for room conditions, which lets the speakers perform as the designer intended.
Information on PRO’s new manufacturer’s representatives and their respective regions is below:
Charles Lucas Sales Company
Territory: Texas, Louisiana, Arkansas, Oklahoma
On Line Marketing
Territory: Michigan, Ohio, West Virginia, Western Pennsylvania, Indiana, Kentucky