Report: How Consumers Stream

New Parks Associates research dives into the streaming habits of consumers in the home.
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A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.

The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.

Other findings include:

  • 41percent of streaming media player owners use their players daily or almost daily.
  • 53 percent of U.S. broadband households own a smart TV, but only 44 percent connect the device to the internet.
  • Over 34 percent of streaming media player owners now own an Amazon Fire TV, up from 28 percent in Q1 2017.
ParksAssoc_StreamingUse

Key topics from the report include:

  • New ownership trends that have emerged for streaming media devices
  • Common places to find connected entertainment devices in the home
  • Combinations of connected entertainment devices that are common in the home
  • Where consumers view content from specific sources in the home
  • Demographic factors associated with ownership of multiple TVs

To learn more and purchase the report, click here.

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