A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.
The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.
Other findings include:
- 41percent of streaming media player owners use their players daily or almost daily.
- 53 percent of U.S. broadband households own a smart TV, but only 44 percent connect the device to the internet.
- Over 34 percent of streaming media player owners now own an Amazon Fire TV, up from 28 percent in Q1 2017.
Key topics from the report include:
- New ownership trends that have emerged for streaming media devices
- Common places to find connected entertainment devices in the home
- Combinations of connected entertainment devices that are common in the home
- Where consumers view content from specific sources in the home
- Demographic factors associated with ownership of multiple TVs
To learn more and purchase the report, click here.
