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Research: Core Smart Home Product Categories in 2027 is $12.6 billion 

New report from Parks Associates addresses growth in the smart home and the potential impact of the Matter standard and generative AI.

In its new research study Interoperability & Generative AI: Next Generation Smart Home UI, Parks Associates forecasts the annual revenues from core smart home product categories will be $12.6 billion in 2027. The report highlights the current state of the smart home market and analyzes current efforts, including Matter and generative AI, designed to enable a unified experience across device types.

Parks Associates research shows most consumers still gravitate toward purchasing point solutions tailored to specific use cases. This prevailing trend limits the potential for integration and the realization of whole-home experiences that truly elevate the smart home lifestyle.

“As new brands and device categories flood the market with more options, they can exacerbate the challenges of integrating and creating a seamless smart home experience,” says Jennifer Kent, VP, research, Parks Associates.

Despite the competition, the potential for a more cohesive smart home experience is increasing as two significant disruptions, generative AI and the new standard Matter, impact the industry. Matter is a standard introduced in 2021 by the Connectivity Standards Alliance (CSA) and aims at breaking down barriers between technology ecosystems through interoperability.

“Generative AI is poised to enhance the experience by going beyond control to deliver improved voice interactions and easy navigation of complex smart home installations,” Kent says. “By increasing the value proposition in smart home experiences, the industry adds to the current and future revenue potential in smart home and security solutions.”

This report evaluates consumer preferences for smart home control and UI, trends in interoperability and standards, and the expected impact of generative AI on smart home controls. It includes a five-year forecast of the installed base of smart home devices in the United States.

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