As consumers see more clearly how home smart devices can directly benefit their lives, they are planning to purchase more such devices in the future. Those are the key insights from a consumer survey commissioned by the Z-Wave Alliance and PlumChoice, a provider of technical services for IoT and cloud brands.
This second annual consumer benchmark survey, titled, “2016: Year of the Smart Device,” also highlights the need for companies to provide consumers a user experience that allows their smart home devices to fit easily into their lives.
The report helps device makers and their partners understand current connected and smart home device ownership, interest in future purchases, and perceived smart home device benefits. In addition, it outlines the services that brands can tie to these products to drive more revenue and consumer loyalty.
The study also found that 52 percent of all respondents plan to buy a smart device in the next two years. Of those who own smart devices, 84 percent said they may make another smart purchase in the next two years. The majority of consumers report owning a total of four to six smart home devices and 61 percent have interconnected some of those devices. Smart appliances (smart refrigerator, washer/dryer, etc.) and smart smoke detectors are among the smart home products with the highest year-over-year growth, with 267 percent and 250 percent respectively, and all types of services and support expected from brands increased since 2015, with installation support listed as a top need (68 percent).
The survey also examined consumer behavior—including purchase drivers and rate of adoption—of homeowners compared to renters, along with comparisons between age, gender, and current device owners.
“The smart home industry is thriving, and many companies are recognizing that their success is dependent on a seamless consumer user experience,” said Noelani McGadden, vice president of IoT at PlumChoice. “Last year was a pivotal year for the smart home industry, with the number of people who own a smart device increasing by a staggering 259 percent. As smart home device adoption continues to grow, brands must cater to consumers who are expecting support services as part of their purchase, and at the very least provide installation support.”
“It’s clear from our data that not only has the smart home arrived, but the benefits of adding connectivity to the things in our home are finally being realized,” said Mitchell Klein, executive director of the Z-Wave Alliance. “It’s exciting to finally see consumers understanding the value of connecting multiple devices together and to see categories like smart security, thermostats, and safety grow year over year.”
To access the full report and accompanying graphics, click here.