Auralex Acoustics Inc. has hired industry veteran Karen Richardson as its new director of sales. Richardson, most recently the president of the ASL Group, a distributor of upscale international audio brands, has extensive experience in multiple sales channels.
Richardson will lead Auralex in expanding the company’s presence in the CEDIA market as well as maintaining its position as the leader in sound control in the pro audio, MI, and commercial installation markets. She will be in attendance at this year’s CEDIA show at Booth 1317.
Richardson’s broad experience also includes serving as national sales manager for home theater products for Genelec OY, VP of consumer sales for Bryston, and accounts specialist for Parasound Products.
“Karen’s professional experience in both the CEDIA and our core markets makes her the perfect addition to Auralex’s executive team,” Auralex Acoustics founder and president, Eric Smith, said. “I am confident that her extensive market and sales knowledge will help Auralex further strengthen its position in the evolving marketplace.”
Richardson has also been involved in numerous industry organizations such as CEDIA’s Manufacturers Council, CEA as Chair of the High Performance Audio Board, and secretary treasurer of the Audio Engineering Society’s San Francisco chapter.
“I’m very excited about joining such a great company and recognizable brand,” Richardson said. “My goal in this position is to provide Auralex with a strategic sales and marketing effort to better serve its core customers and explore new business opportunities in the existing channels that Auralex serves, as well as additional channels. I look forward to developing exciting new initiatives that will further cement our position as the industry leader in sound control.”