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RoseWater Energy Adds Two New Rep Firms

Synapse Sales and ALR join the company’s national rep team.

RoseWater Energy Group has appointed two new rep firms. Synapse Sales will now cover Missouri, Iowa, Kansas, Nebraska, and Southern Illinois. Associated Lighting Representatives (ALR) will be at the helm of the Northern California territory.

Bob Foppiano, general manager of residential sales for ALR
Bob Foppiano, general manager of residential sales for ALR

ALR, a distinguished firm deeply invested in protection for high-end audio video, lighting controls, and fixture solutions, will represent RoseWater Energy in Northern California, Northern Nevada, and Central California. “ALR believes the RoseWater electrical system is an important piece of infrastructure for residential construction,” says Bob Foppiano, general manager of residential sales for ALR. “The RoseWater Energy Hubs are an excellent addition to our portfolio. We look forward to representing Rosewater in our region.”

Rik Patrick, president of Synapse Sales
Rik Patrick, president of Synapse Sales

Synapse Sales, a leading representative firm in the CEDIA channel, will represent RoseWater Energy in Kansas, Missouri, Nebraska, Iowa, and Southern Illinois. Rik Patrick, president of Synapse Sales, notes the alignment of the two companies’ philosophies and core values, saying, “Synapse Sales is thrilled to partner with RoseWater Energy. Their commitment to pioneering integrated energy solutions complements our dedication to connecting our dealers with superior brands. We believe the RoseWater Energy Hub will significantly enhance our ability to grow business for and deliver more profitable projects to our dealers.”

Both ALR and Synapse Sales will contribute greatly to the national manufacturers’ representative network that RoseWater Energy continues to build.

For more information, visit www.rosewaterenergy.com, www.alrinc.com, and www.synapsesales.com.

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