Nantes, France — Screen Research has included Advanced Territory Management, Clarity Marketing AV Solutions and Elite Marketing as its newest manufacturer representatives. The addition of the three firms will enable Screen Research to continue its forward momentum and grow its North American market.
Advanced Territory Management, of Alberta, will service Western Canada markets including Manitoba, Saskatchewan, Alberta, and British Columbia. Clarity Marketing A/V Solutions, of Ontario, will be responsible for Eastern Canada markets including Ontario, Quebec, Prince Edward Island, Newfoundland, Labrador, New Brunswick, and Nova Scotia. Both Canadian firms were selected because they possess previous experience with Screen Research and will provide all-encompassing dealer support for the company’s product lines.
Elite Marketing will be responsible for markets in Texas, Louisiana, Arkansas, and Oklahoma. Selected based on its sustained success in the custom installation channel, Elite represents a number of prestigious product lines that mirror the performance and caliber of Screen Research’s product portfolio. The firm is noted for its extensive experience and strong support of the custom dealer network, which will enable Screen Research to further grow its brand.
“We are very excited to add these three elite firms to the Screen Research family,” Screen Research’s director of business development, Mike Barber, said. “Each company, in its own way, brings valuable assets, resources and knowledge to our North American business. We look forward to forging ahead with Advanced Territory Management, Clarity Marketing AV Solutions, and Elite Marketing as we continue to grow the Screen Research brand.”
The addition of the sales rep firms comes on the heels of Screen Research’s recent announcements of new staff and a new U.S. headquarters. Mike Barber and Jared Minnich have joined Screen Research as director of business development and U.S. technical support manager, respectively. Barber will spearhead Screen Research’s North American operations from the company’s newly relocated offices in Hiram, Georgia, which will house sales, marketing, and technical support to ensure that every screen specified by Screen Research dealers is fully supported from pre-sales through to installation.