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Selective Design Joins Home Technology Association as a Platinum Sponsor

Selective Design’s brands — Nakymatone, Gray Sound, Waterfall Audio, Architettura Sonora, and HTE Acoustic Interior Design — complement HTA’s mission.

Selective Design, co-founded by industry veterans Todd Sutherland and Eric Nakkila, has announced that it and its brands, including Nakymatone, Gray Sound, Waterfall Audio, Architettura Sonora, and HTE, have joined forces with Home Technology Association. The mission at Selective Design is to offer products that perform at the top of their categories, and feature design differentiation from the pack of uninspired, “me too” alternatives. The Home Technology Association exists to empower homeowners and the specification community with an independent method to evaluate the technical competence, customer service, and reputation of home technology professionals. By providing rigorous standards, they seek to elevate the execution and enjoyment of technology and ultimately provide an objective method to successfully match the right professional, services and products with the right project.

“The Home Technology Association (HTA) is happy to have Selective Design and the brands they represent as HTA Resource Brands,” says Josh Christian, CEO of HTA. “Luxury clients and their design teams are looking for innovative products that enhance their designs and provide quality entertainment experiences, and they are sure to be intrigued by Selective Design’s portfolio, as each of these brands are architecturally significant.”

“HTA’s mission to promote successful first-rate custom AV integrators to discerning clients, designers and architects fits perfectly with Selective Design’s mission,” states Todd Sutherland. “Far too often, these luxury clients and their design teams get connected to the wrong integrators, and are sold products that don’t match the quality, design, and performance they enjoy in every other aspect of their lives. These clients desire and can afford better, and together, HTA and Selective Design look forward to introducing them to our differentiation.”

Here is a rundown of Selective Design’s brands:

Nakymatone Invisible Loudspeakers: When complete invisibility is the goal for music and theater systems. Manufactured in Canada.

Gray Sound: The step up in performance in the small aperture category. Gray Sound, manufactured in The Netherlands, uses custom-made German speaker components for higher sound quality and broader listening coverage. Gray’s VOX Series can be integrated into the ceiling or wall to create a completely flush finish.

Waterfall Audio: Manufactured in France, the Waterfall Audio line is unique in its appeal to designers and clients interested in featuring the glass designs throughout fine interiors. The Pro Custom Series extends the Waterfall experience into private cinema rooms.

Architecttura Sonora: With 70 years of experience in the pro speaker industry, Architettura Sonora is a range of high-performance speakers that will suit any need — indoors, outdoors, in residence, or in business. Designed and handcrafted in Florence, Italy, with high-end material options.

HTE Acoustic Interior Design: HTE is an Italian company offering customized treatments that are completely integrated with the room, whether it be a dedicated private cinema, or a multi-purpose living space within the home.

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