Shelly Group has announced significant investments to better serve the professional installation community, launching a new dealer program and expanding U.S. distribution ahead of CEDIA Expo 2025.
Dealer Program and Training Resources
The new Shelly Dealer Program gives verified professional integrators and installers direct access to wholesale pricing and streamlined ordering from Shelly’s online store. Dealers who register at us.shelly.com/pages/installers can purchase solutions from Shelly’s expansive portfolio of smart relays, energy meters, lighting controllers, and sensors for residential and commercial use, all backed by dedicated installer support.
In the coming months, Shelly will also be expanding its professional channel support with in-person and online training, comprehensive installation and solution guides, and new integrations and tools. These new resources will be designed to help professional integrators and installers leverage Shelly’s capabilities and solutions across a wide range of applications:
- Automation of any circuit, appliance, device, motor, pump or piece of electrical equipment via smart relays
- Energy monitoring and management
- Lighting, LED, and low-voltage control
- Environment, safety, and security monitoring
- HVAC, Irrigation, and other building systems
Distribution and Partnerships
Shelly has also announced nationwide distribution through DOW Technologies, with six warehouse locations across the country, including Atlanta, Tampa, Ft. Lauderdale, Philadelphia, Dallas, and Scottsdale. For over six decades, DOW Technologies has supported independent retailers with products, solutions, and dedicated customer service. DOW Technologies joins Shelly’s growing roster of U.S. distribution partners, including AARTech, ameriDroid, Blackwire, Digital Bay Tech, GigaParts, and Home Controls, making Shelly products more accessible than ever to the pro channel.
“Professional installers are a critical audience for Shelly, and we’re committed to enhancing their ability to integrate Shelly products into their wide array of residential and commercial projects,” says Matt Brown, chief marketing officer at Shelly USA. “With the introduction of our new Dealer Program, expanded access through distribution, and a host of upcoming educational resources and tools, we’re building a foundation for long-term partnership with integrators and installers worldwide.”
Shelly’s product ecosystem supports Wi-Fi, Ethernet, Z-Wave and Z-Wave Long Range (ZWLR), Zigbee, Bluetooth, LoRa and Matter, enabling flexible integration into virtually any smart home or building ecosystem. Shelly integrations and drivers are also available for Control4, Crestron, ELAN, Josh.ai, RTI, and URC. By supporting every major connectivity protocol and professional platform, Shelly gives integrators the freedom to design and automate without limitations, choosing both the technology and solution that best align with a project’s performance requirements, budget, and future scalability. This multi-protocol approach empowers installation pros to deliver truly tailored systems that not only meet client needs today but also adapt seamlessly to tomorrow’s technology advancements.
Professional integrators interested in becoming a Shelly Dealer can visit us.shelly.com.
