Wireless music system maker Soundcast has appointed Charity Hardwick as its director of sales and marketing effective August 1 to oversee all aspects of Soundcast’s sales, brand management, dealer relations, loyalty, and customer satisfaction responsibilities.
“We are extremely fortunate to tap Charity for such an integral Soundcast role,” said Oscar Ciornei, CEO and president at Soundcast. “She joins us with a strong CE background, prior growth success and a tenacious and honest approach. Charity’s experience in both the consumer electronics and outdoor lifestyle industries are sure to prove invaluable as we refocus Soundcast to that of a boutique audio line.”
Hardwick has accumulated more than 15 years of experience in sales and marketing management between the consumer electronics and outdoor recreation industries in areas including manufacturing, distribution, specialty CI, and more.