SVS's new Prime Series is a versatile line of high performance speakers designed to give listeners a world class audio experience at a price that defies convention. Built from the SVS Ultra Speakers, the Prime Series features décor-friendly styling and trickle-down technology.
Consisting of a tower, bookshelf, center, and satellite model, the Prime Series is the American audio brand's second full-range speaker family offering. SVS applied knowledge gained from developing the award-winning Ultra Series, and also applied exhaustive new engineering and form factor changes, to achieve flagship performance at mainstream prices. This design philosophy is illuminated in the premium finish, features, and specifications. The ultimate goal of the Prime Series is to make high-end audio inclusive and open experiences up to a broader audience than was previously possible.
Gary Yacoubian, SVS president, said, "The mission of SVS is to bring the joys of high end audio to an ever-broader audience, and we are really proud of the Prime Series because they do exactly that."
The Prime Tower speaker benefits from lessons learned developing the Ultra Tower, with its own distinctive touches. It has a completely new 3.5-way crossover that ensures a full, flat and seamless frequency response from the tweeter to the midrange driver, and through the two individually tuned and isolated 6.5-inch woofers. The design creates deep bass extension and a cohesive sonic presentation, with no compromises for either home theater or home stereo applications.
Designed for two-channel purists and home theater fans alike, the Prime Bookshelf speaker serves equally well as a standalone reference monitor, surround sound speaker, or front channel speaker, depending on the end user's preference and the room's layout. The 6.25" woofer delivers deep and articulate bass and outstanding extension, courtesy of a stiffened polypropylene cone, a refined motor with aluminum shorting ring for reduced distortion, and a vented voice coil former. The 1" aluminum dome tweeter utilizes an FEA-optimized diffuser to deliver open 'airy' presentation and unveiled highs.
It's rare, if not impossible to find a true three-way center channel speaker at the Prime Series price point. Two-way center channel speakers are prone to off-axis frequency anomalies and simply can't match the performance of other speakers in the line-up. To create an uncompromised, yet affordable center channel, SVS engineered a true three-way, four-driver design featuring a 1" aluminum dome tweeter, dedicated 3.5" midrange driver and dual 5.25" woofers. SVS's exclusive SoundMatch three- way crossover ensures a smooth transition between all drivers for effortless projection into the room, both on- and off-axis. To avoid midrange modulation from all that woofer power, SVS mounted the midrange driver in its own dedicated and completely sealed compartment, which ensures natural and immersive dialogue clarity and vocal timbre, even during bass-heavy tracks and scenes.
The sleeper of the series may be the Prime Satellite, SVS's first satellite speaker. The Prime Satellite pushes performance to unprecedented levels in this form factor, with design and component quality rivaling speakers two and three times their price. The Satellite speaker stands on its own, or matches perfectly with SVS subwoofers in 2.1, 5.1 and 7.1 systems, or it can serve as the front, center, and surround speakers in a very capable, very affordable multi-channel home theater system featuring other members of the Prime family. The compact size and included wall bracket also make the Satellite ideal in locations where space is limited, but high performance is desired.
Yacoubian continued, "Our design team deserves kudos for engineering the Prime Series to deliver an incredibly high level of audio performance at their disciplined price, a much more difficult prospect than when cost is no object. They are a product of both a passion for great experiences and the expertise to make them happen affordably."
The Prime Series feature lifestyle-friendly cabinet design, available in black ash or piano gloss. Precision machined front-baffle chamfers on the Prime family were carefully engineered to reduce tweeter diffraction artifacts, as well as to tie the Prime Series to the SVS Ultra Series lineup sonically and aesthetically. Every speaker in the range has been painstakingly voiced and sonically matched with each other and the Ultra Series allowing end-users to mix and match all models, creating endless home theater possibilities.
SVS Prime Series speakers are available in a variety of two-channel and home theater packages, but can also be configured in any multi-channel array for use with Dolby Atmos or other surround sound formats.