Sixty3percent is an industry first and new concept in outsourced retail sales training solely dedicated to selling to women. The company makes its official debut at CEDIA EXPO as founder Molly Gibson presents to HTSA buying group members and meets with vendors and dealers interested in learning how to increase sales by upselling more to women.
Sixty3percent’s Molly Gibson
Why Sixty3percent? Women make 63 percent of consumer electronics buying decisions. And yet, they’re not engaged.
Gibson is an insider and highly successful CE expert with more than 20 years of experience in marketing and selling in the consumer electronics market. She has developed five foundational principals and a training series for upselling to women by interviewing hundreds of women representing all economic ranges. The star-maker courses include video interviews in all five training series.
Gibson’s research was put to the test when she took a part-time job over the holidays last year at the Sony Style store in Denver. Within three weeks from stepping on the sales floor Gibson says she became the top-ranked sales rep in the country’s second highest producing Sony store. The only woman among 17 men, she became more than just a new rising sales star; she remained one of the company’s top sales performers throughout her time there.
Sixty3percent clients will learn “The Art of Upselling Guy Stuff to Women,” “How to Train Women to Sell CE,” and other topics to immediately increase their sales effectiveness and profitability. The training is available to manufacturers, AV dealers, distributors, and custom integration specialists.