The newest WAVE facility opened this week just outside of Miami, near Ft. Lauderdale, to serve the surrounding Florida markets. WAVE said that it is opening the branch to showcase an exclusive mix of products that now includes Pioneer and Just Add Power, among many others.
The new WAVE facility in Dania Beach, FL.
According to Will Breaux, vice president of marketing, the new location includes sound rooms, hand-pick areas, training facilities, working automation and control demo systems, and an “automated living room.”
“The living room takes a modern design approach, which seems fitting considering the location backs up to Florida’s DCOTA, the exclusive Design Center of the Americas,” Breaux said. “Due to this prime location, we anticipate that some of the premium products we showcase, such as IC Realtime cameras, the Sonance Sonarray outdoor system, and a motorized Black Diamond screen from Screen Innovations, will be a big hit.”
Ainslie Fukuda, vice president of purchasing and merchandising, added that WAVE made it a top priority in all new locations to include a video wall showing the capabilities of Just Add Power using an On Controls control system. “The video wall function, as well as the super-fast switching of this HDMI distribution system, is something you have to see in person to really understand,” Fukuda said. “That is one of the many reasons we build all of the demo systems into our locations. We already have a training scheduled at the branch to demonstrate it.”
The Dania Beach branch opens its doors on the heels of another new WAVE location in New Jersey, which opened just over a month ago. With the opening of this Florida branch comes the announcement that WAVE is now also stocking Pioneer electronics in all of its locations, including the new Florida facility.
“We have done so well with sales of Pioneer products over the years, it was hard to imagine opening a location without it,” Fukuda added. “We worked with Pioneer to get us up and running as the newest Florida Pioneer distributor in time for us to feature it at this new branch.”
The new branch is located in at 325 N. Bryan Rd. Dania Beach, FL 33004 and will house additional brands such as Sony, Lutron, Bose, RTI, Atlona, and Polk.