A couple of weeks ago, I was looking through my Twitter feed and noticed a tweet from Chris Hardwick (Talking Dead, Singled Out—yes, the MTV dating show from 1995!) that he was trying to decide between Crestron and Savant and was looking for some advice. I reached out to him through Twitter since I’m a fan and wanted to help out.
Hardwick’s in LA and I’m in NY, so it wasn’t a marketing attempt, just me trying to help out and provide some advice. He seemed to appreciate my input and now follows me on Twitter, and we have exchanged a few comments here and there.
This got me to thinking about all of the relationships I have developed in the AV industry through social media. Relationships I likely would would not have been able to form as I would not have naturally come in contact with the other person.
I met Chris Neto, of AV Helpdesk via social media. Chris and I have become friends and because we are in complementary businesses (he is in the commercial space and we are primarily residential), we have been able to refer business to each other. It as become a great personal and professional friendship.
In fact, my blogging, tweeting, and writing career started with John Sciacca reaching out to me via Twitter, back when I first signed up for the service, for an article he was writing. Since then, John and I have become friends and colleagues. I can trace this blog, my participation as an AVTweep and work with CEDIA all back to this one Twitter message from John. Thanks Mr. Sciacca!
While business can come from a strong social media presence, don’t overlook the initial concept of this medium: to connect people with similar ideas and interests. Use your presence on Twitter, Facebook, and Instagram to not only build your business, but to build your network and create connections and relationships that will way beyond the next install.